The Great ROC City Digital Makeover

The Great ROC City Digital Makeover

This article was scraped from Rochester Subway. This is a blog about Rochester history and urbanism has not been published since 2017. The current owners are now publishing link spam which made me want to preserve this history.. The original article was published May 04, 2011 and can be found here.

Now Accepting Your Photo
   Submissions (via     Facebook    )

The Great ROC Digital Makeover! Submit a photo of a Rochester scene to RocSubway on Facebook. If chosen, we'll unleash the power of Photoshop and give your scene a digital facelift. You'll also win a FREE 16x10 print of Old Rochester City Hall. [Flickr Photo: globochem3x1minus1]

Former Mayor Robert Duffy once described Rochester as a gem that just needs to be dusted off. That may be over simplifying things just a bit, but I tend to agree. Look around this city and it's easy to find great beauty in our natural landscape and our built environment - in the new, the old... and the rusted.

Have you ever caught yourself staring at an abandoned building or a grand old house that has seen better days? Is there a park or a public space that could use a few trees, flowers or a fountain? Maybe you squint your eyes to try and see what once was, or what could be? Whatever it is, take a snapshot.

Post a photo of your favorite Rochester eyesore to www.Facebook.com/RocSubway. You could win a 16x10 reprint of this vintage postcard depicting Rochester City Hall and the subway entrance (c.1930).

Then head over to our     Facebook page

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and post your pic on our     wall

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. If your photo gets the most "Likes" by midnight May 31, 2011 we'll give it a Photoshop makeover and you'll win a FREE 16''x10'' print of this     Rochester City Hall vintage postcard    . Pretty cool.

If you've been following this site for any length of time you've seen some true Photoshop magic. We've restored a nineteenth century     Victorian storefront

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on the city's north side. We've redesigned     bus stop signs

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. And we brought the sparkle back to     Kodak Tower

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...

1870's Abandoned Storefront... MAKEOVER!
RTS Bus Stop Sign... MAKEOVER!
Kodak Tower... MAKEOVER!

Now it's your turn to have some fun. If there's a particular building, storefront, house, bridge, park, monument, bench, whatever... something you'd like to see "dusted off" and restored to former glory, post a photo at     www.Facebook.com/RocSubway

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and get your friends to click "Like". That's it. The photo gets the most "Likes" by midnight May 31 wins.*

Now get out there Rochester, and see the possibilities!

*In the case of a tie RochesterSubway.com reserves the right to choose the best of the best. But that won't happen anyway... you've got like hundreds of Facebook friends. Put them to work for you.

Chris Gemignani

Chris Gemignani

Rochester, NY, USA