This article was scraped from Rochester Subway. This is a blog about Rochester history and urbanism has not been published since 2017. The current owners are now publishing link spam which made me want to preserve this history.. The original article was published January 09, 2015 and can be found here.
![Rochesterians voted and won the Hyped for Halftime / Hype Your Hometown contest sponsored by Pepsi! [PHOTO: Joe Philipson, Flickr]](https://www.rochestersubway.com/images/photos/pepsi-halftime-show-rochester-03.jpg?ref=senseofplace.dev)
By Steve Vogt
Exciting News! Rochesterians voted and won the Hyped for Halftime / Hype Your Hometown
contest sponsored by Pepsi! So many Rochesterians love their hometown that they got out and voted - as they did with the Pepsi Field of Dreams contest in 2012 . I guess this means that Rochester really loves Pepsi. We are not Atlanta, Coke need not apply...
![This Sunday Nico & Vinz will perform at an undisclosed location somewhere in the city and it will be filmed for the Super Bowl! [IMAGE: Steve Vogt]](https://www.rochestersubway.com/images/photos/pepsi-halftime-show-rochester-02.jpg?ref=senseofplace.dev)
On Sunday, 1/18 Nico & Vinz
will perform at an undisclosed location somewhere in the city and it will be filmed for the Super Bowl!
Nico & Vinz are known for their single Am I Wrong
.
Rochester will also be a recipient of a commercial spot during Super Bowl XLIX (Sunday, February 1) to hype our hometown, pretty cool!
Stay tuned to local news stations for time and location of the free concert this Sunday. Great to see a large pop group show up in Rochester and not just hit the First Niagara center in Buffalo. A great way to start 2015!
